܄ ۪𓍼 Demographics and Psychographics: blog tasks ຼ ͜𓐇˚ִִ𓈒

 Demographics and Psychographics: blog task  ﹕⸝⸝💧

1) How do media companies classify (groups) potential audiences for their products? (think about demographics)

❤︎ Media companies classify potential audiences using demographics—measurable, factual traits about a population—as well as social and economic tiers.

2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?

❤︎ Explorer (seeks discovery)

❤︎ Aspirer (seeks status)

❤︎ Succeeder (seeks control)

❤︎ Reformer (seeks enlightenment)

❤︎ Mainstreamer (seeks security)

❤︎ Struggler (seeks escape)

❤︎ Resigned (seeks survival)

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

❤︎ I am mostly the struggler

4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)

❤︎ Class: Mainly working and middle class, as it is an affordable gossip magazine.
❤︎ Age: Adults aged around 25–50 who enjoy celebrity news.
❤︎ Gender: Mainly females, as the magazine focuses on celebrity relationships, drama and gossip.
❤︎ Ethnicity: All ethnic backgrounds, as celebrity gossip appeals to a wide audience.

5) Which psychographic groups would consume this Heat magazine and why? (PAILS)

❤︎ Mainstreamers: People who enjoy popular celebrity news and keeping up with familiar famous people.
❤︎ Aspirers: People who are interested in fame, wealth, fashion and glamorous celebrity lifestyles. They enjoy reading about celebrities and their relationships.

6) Who are the target demographics for The Great British Bake Off TV show and why? (CAGE)

❤︎ Class: Mainly middle class, as it appeals to people who enjoy baking and cooking.
❤︎ Age: All ages, especially adults and older viewers.
❤︎ Gender: Both males and females, as baking appeals to everyone.
❤︎ Ethnicity: All ethnic backgrounds, as the show is inclusive and features different contestants.

7) Which psychographic groups would consume this TV show and why? (PAILS)

❤︎ Mainstreamers: People who enjoy popular, relaxing TV shows and watching baking competitions.
❤︎ Reformers: People who enjoy creativity, learning new baking skills and watching contestants use different ingredients and techniques.
❤︎ Explorers: People who enjoy trying new recipes, experimenting with food and discovering new baking ideas.

 

˖ ࣪ꉂ`𖦹.┆Blog feedback and Learner ⸝⸝

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❤︎ WWW: A fantastic start to GCSE Media Studies – you are completely up-to-date on your blog tasks and you have shown originality and flair in your responses. I really think the anime style is visually appealing even though it means you have blocked yourself out of viewing it at school! I like your honest reflection on the colour palette of your Photoshop parrot.

❤︎ EBI: The main thing to work on is the depth and detail of your written work on the blog using more media terminology – for example such as the Mise-en-scene and camerawork blog tasks. It is fantastic that you are ahead compared to the others in the class, but that extra bit of detail will give you that edge and potentially higher grade. 

❤︎ Reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

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❤︎ During the first month, I feel like I have learnt more than I expected. I think my strongest piece of work was about camera angles because I found it easier to understand and explain the different shots. My weakest piece of work was mise-en-scene because I sometimes struggled to explain the meanings behind certain details.

❤︎ A skill I would like to improve is my ability to analyze scenes better. I want to get better at explaining why certain techniques are used and what effect they have on the audience. I also want to become more confident in writing detailed answers.