Demographics and Psychographics: blog task ﹕⸝⸝π§
1) How do media companies classify (groups) potential audiences for their products? (think about demographics)
❤︎ Media companies classify potential audiences using demographics—measurable, factual traits about a population—as well as social and economic tiers.
2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?
❤︎ Explorer (seeks discovery)
❤︎ Aspirer (seeks status)
❤︎ Succeeder (seeks control)
❤︎ Reformer (seeks enlightenment)
❤︎ Mainstreamer (seeks security)
❤︎ Struggler (seeks escape)
❤︎ Resigned (seeks survival)
3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!
❤︎ I am mostly the struggler
4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)
❤︎ Class: Mainly working and middle class, as it is an affordable gossip magazine.
❤︎ Age: Adults aged around 25–50 who enjoy celebrity news.
❤︎ Gender: Mainly females, as the magazine focuses on celebrity relationships, drama and gossip.
❤︎ Ethnicity: All ethnic backgrounds, as celebrity gossip appeals to a wide audience.
❤︎ Age: Adults aged around 25–50 who enjoy celebrity news.
❤︎ Gender: Mainly females, as the magazine focuses on celebrity relationships, drama and gossip.
❤︎ Ethnicity: All ethnic backgrounds, as celebrity gossip appeals to a wide audience.
5) Which psychographic groups would consume this Heat magazine and why? (PAILS)
❤︎ Mainstreamers: People who enjoy popular celebrity news and keeping up with familiar famous people.
❤︎ Aspirers: People who are interested in fame, wealth, fashion and glamorous celebrity lifestyles. They enjoy reading about celebrities and their relationships.
❤︎ Aspirers: People who are interested in fame, wealth, fashion and glamorous celebrity lifestyles. They enjoy reading about celebrities and their relationships.
6) Who are the target demographics for The Great British Bake Off TV show and why? (CAGE)
❤︎ Class: Mainly middle class, as it appeals to people who enjoy baking and cooking.
❤︎ Age: All ages, especially adults and older viewers.
❤︎ Gender: Both males and females, as baking appeals to everyone.
❤︎ Ethnicity: All ethnic backgrounds, as the show is inclusive and features different contestants.
❤︎ Age: All ages, especially adults and older viewers.
❤︎ Gender: Both males and females, as baking appeals to everyone.
❤︎ Ethnicity: All ethnic backgrounds, as the show is inclusive and features different contestants.
7) Which psychographic groups would consume this TV show and why? (PAILS)
❤︎ Mainstreamers: People who enjoy popular, relaxing TV shows and watching baking competitions.
❤︎ Reformers: People who enjoy creativity, learning new baking skills and watching contestants use different ingredients and techniques.
❤︎ Explorers: People who enjoy trying new recipes, experimenting with food and discovering new baking ideas.
❤︎ Reformers: People who enjoy creativity, learning new baking skills and watching contestants use different ingredients and techniques.
❤︎ Explorers: People who enjoy trying new recipes, experimenting with food and discovering new baking ideas.
No comments:
Post a Comment